Ishka Irish Spring Water, celebrating 40years, have come into 2020 swinging, with a fresh new label design
2020 will be another exciting year for Ishka Irish Spring Water. As well as marking their 40th anniversary this year, two new production lines will be up and running in the next six months.
By June, a total of five production lines will be in use at the company’s state-of-the-art Ballyneety site, which is already the largest of its kind in Ireland. The first new line will supply product in glass bottles, to cater to a growing demand among the hospitality market, as well as general consumer appetite for recyclables.
The second will further expand on the company’s sustainability drive, as it will be dedicated to a new type of recyclable plastic container. All of Ishka’s current bottles are 100% recyclable, and the company is continually working towards increasing their recycled content.
2019 also brought Ishka Irish Spring Water’s first foray into the export market. Management has its sights set on the exciting potential in Asia and the US, where they believe their products could have a real impact.
Securing the contract to supply WH Smith outlets and DAA at Dublin and Cork airports in Ireland were highlights of the past few months, bringing high-profile additions to Ishka Irish Spring Water’s impressive portfolio of customers, including Aldi, BWG Group, Dunnes Stores, Lidl, Musgrave Group, Pallas Foods (Sysco), BWG & Plaza Group and the Stonehouse Group, to name but a few.
Production aside, Ishka Irish Spring Water made great strides in growing their profile. The role of Official Water Partner for the 2019 KBC Dublin Marathon was a fantastic opportunity for brand exposure – with 22,000 runners enjoying the product and thousands of more supporters along the route seeing the Ishka brand. The company also sponsored one of the top awards at the EIQA Q Mark Awards, which afforded them valuable exposure to a wide range of businesses at a gala event in Dublin, and through the subsequent nationwide PR campaign.
The milestone 40th-anniversary celebrations have gotten underway and Mike, Denis and all the team at Ishka Irish Spring Water are excited for the next 40 years of the adventure.