(l-r) Maurece Wallace, National Sales Manager ISHKA, Irish 1500m Athlete Amy O’Donoghue, Mike Sutton, Director ISHKA Irish Spring Water
Limerick based Ishka Spring Water, one of Ireland’s leading independent branded and own label bottled spring water producers, was today unveiled as Official Water Partner to Athletics Ireland and Title Sponsor to Athletics Ireland Fit4Life Programme.
Under the new partnership, ISHKA Irish Spring Water will provide hydration to the thousands of recreational and club runners around the country at Athletics Ireland managed events and support the Fit4Life programme promotion of health and fitness to the population as a whole.
The Fit4life programme is suited to all runners whether you are a complete beginner or a regular jogging/runner. The programme helps participants to achieve improved levels of fitness and wellness within the club structure in a fun, sociable environment.
A qualified Fit4Life leader, who has been trained by Athletics Ireland’s coaching team, sets out the training schedules, aimed towards getting just about anyone off the couch and fit enough to take on their first 5km challenge. Fit4Life members then often push on to 10km or make the leap to a 10-mile run and beyond.
Irish 1500m Athlete Amy O’Donoghue who was on hand to help launch the partnership commented:
“The Fit4life programme allows people to improve their fitness by increasing their level of physical activity and fitness in a fun and social setting. The great thing about running as part of a group is that there is a lot of energy in mass participation that drives the adrenalin in each person, and this allows us to run quicker and further than is normally possible on your day to day runs. You will push yourself more and be surprised with what you can achieve!”
Speaking about the exciting new partnership Mike Sutton, Director of Ishka Irish Spring Water said:
“We are delighted to partner our Guaranteed Irish ISHKA brand with Athletics Ireland and the Fit4Life programme.”
This collaboration aligns with our own approach to encouraging people to live healthier lives by drinking natural spring water, enriched with a natural taste. Collaborating with Athletics Ireland gives us a great platform to showcase our range of AA certified spring water, which we have been proud to produce in Ireland since 1978, plus help runners of all abilities stay refreshed and hydrated this year. For over 10 years we been the Official Hydration Partner of the Great Limerick Run, so a partnership between Athletics Ireland and ISHKA was a natural fit for us.
Commenting on the sponsorship, Hamish Adams, CEO of Athletics Ireland said
“One of the key objectives of the Athletics Ireland Strategic Plan is to promote health and fitness to the population as a whole. By working with home-grown Irish brand ISHKA we will continue to make an impact in encouraging people of all athletic ability to get active throughout the country via our Fit4Life programme. With a heritage that extends for over four decades, ISHKA is an Irish brand rooted in quality and innovation that has an excellent track record of supporting health and fitness. We are looking forward to building a long-standing relationship with ISHKA and I have no doubt our thousands of recreational and club runners around the country will get fully behind our new hydration partners ISHKA.”
The partnership will include a range of ISHKA Spring Water drinks, from natural to sparkling:
Sports cap 1litre is great to sip all day long
750ml and 500ml bottles ideal to quench a thirst when active or on-the-go
250ml sports cap perfect for the grab-and-go during athletics events
500ml sports cap flavoured water with zero sugar and only 5 calories
NEW Sparking Water available in 500ml and 1.5l bottles
Working together for sustainability
ISHKA Spring Water and Athletics Ireland are working to promote sustainability and recycling and will use the partnership to promote Ishka Irish Spring Water bottles being made using BPA-free plastics and fully recyclable. ISHKA are also the only water company in Ireland to use EcoFilm, made from recycled plastics, for their outer packaging.
For more information on Fit4Life please visit www.athleticsireland.ie/clubs/fit4life
Guaranteed Irish ISHKA Spring Water is licenced by the HSE, FSAI, Guaranteed Irish and a member of RePak. For more information on Ishka Irish Spring Water please follow @ishkaspring on twitter or ‘like’ Ishka Irish Spring Water on Facebook.